Gorillaz a band known for their use of cartoon avatars in their music videos and live performances, her their cartoon style translates well in magazine adverts as they are able to use bright colors and bold fonts to not only catch the reader eye but also to make them instantly recognizable.this is an advert for their 2010 album Plastic Beach. It feature a very minimalist design and the page in not packed with pictures, text and general information. Also the advert does not feature any of the bands recognizable avatars, which are often featured in adverts and album covers as well as other promotional material. The advert does not feature any quotes from critics about the quality of the music which is often featured to add more interest and make more people buy their product. This may have not been included as this is not their fist album and the band already has an established fan base who know the band and the quality of the music and therefore will already have an interest in the album and do not need much persuasion.
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