Treatment Sheet- Matthew Atkinson

Hollywood undead – Bullet Music Video

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Audience research- Daniel Smith

Audience research

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Initial ideas. Matthew and Daniel.

Initial Ideas on Prezi

Our initial ideas, we came up with some ideas that would blend with narrative of the song. We want the video to reflect the dark tone of the lyrics whilst using animation to add an element of humor and reflect the contrasting melody and music.

Brief

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

- a cover for its release as part of a digipak (CD/DVD package);

- a magazine advertisement for the digipak (CD/DVD package).

Music Permission Request. Matthew and Daniel.

Here we requested permission from the record label which owns the rights to the music which we would like to use in our music video, we tried to be brief and polite to ensure that they would respond.

Digi Pack analysis Eminem- Recovery Matthew Atkinson

This is the 2010 album by Eminem. It is called Recovery because of the previous album, Relapse, expressed his love for drugs such as Valium. This must be him trying to come off drugs. Personally I think it would have been logical to call this album; Rehab, and call his next album Recovery because that seems to be the usual steps in order to come off drugs but Eminem has skipped this step. If you look at the actual title at the top of the album cover the O in Recovery is a Swiss cross (Like on a swiss army knife or a first aid kit) implying it is a healing process. The image is of Eminem walking along a deserted road with no buildings or parked cars. It looks abandonned. This must be implying that it is 'The Long Road to Recovery' as the old saying goes.

Digi Pack analysis. Daniel Smith.

This the debut album cover of Cage The Elephants debut album of the same name, it features quite an abstract design which is somewhat representive of the the music. In the centre of the cover there features a skull which is then wrapped in the album cover, the title goes against the typical album convention and sits to the right of the image horizontally.

Album Cover and poster Matthew Atkinson

This is the third album by Jay-Z named The Blueprint. That is the reason for the name "Blueprint 3". The 3 vertical lines are there to represent the number of the album and behind is the instruments used to create the album. Te name of the artist is on the top and the name of the album and release date is on the bottom. The date is bigger than the album name so it must mean that the date is pretty significant. The record label is small at the bottom. It is significant because it is still on the advert but it doesn't really matter who the record label is because people are interested in the artist, not the publisher. It would be a useless poster if the artist was not mentioned so that is pretty significant.